Mission Statements as a Marketing Tool

One of the most memorable pieces of business advice I noticed several years ago,

was this statement by Chad E Cooper

“We Believe” Statements are more important than having a Mission Statement!


It made everyone rethink the proclamations of their business mission. A belief is incredibly stronger and your fans will embrace your why, and believe in what you do. Everyone describes what they are doing but when you give the real and deeper meaning to the why people will listen.

You will gain more followers, fans, and loyalty with your sincerity and the purpose of your music. Giving some thought to this idea will help you define yourself as an artist. It can be altered and improved upon as you grow into your

career, it is all part of the exciting journey

you will take in the music industry.

Think it through and enjoy the ride.


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